Chapter 344

Kazuo’s success had put Yoshiko Suzuki in a bind.

That was her face.

Kazuo now has been losing money, but turn off Kazuo really can end the loss, but she will have no face, she will have to now the crowd to admit failure.

Especially Zhu Yuyan casually engaged in charity night market is now more and more red-hot, selling cheap things but has been making money, because the stalls in the non-stop expansion, more Japanese businessmen to join in.

But her well-prepared Yixiong is in the red.

What is the reason for this?

Yoshiko Suzuki thinks it’s because the Chinese are all too poor for their own good.

But the dance halls and department stores are still full of customers, and Saburo Suzuki says that there are many rich people in China, that there is a lot of gold in China, and that there are a lot of rich people in this city.

Why didn’t her store make money?

Why didn’t anyone come to buy the excellent products?

Suzuki Yoshiko had not been in contact with business things, although the Hirata family is very rich, is a businessman, but the Hirata family is based in the Kanagawa countryside, the Hirata family is a large landowner, she grew up in the old family, adult to go to Kyoto to attend the girls’ school, and then engaged to be married to drop out of school to go home to be married. She had only studied flower arrangement and tea ceremony at home, which were the skills that ladies were supposed to learn.

But she was not ignorant of business. The Hirata family was a large merchant, and the men in the family, her father and brothers, were all merchants, so she knew how to do business, even if it was only by word of mouth.

The Hirata family made their fortune because they had enough land and tenants who were dependent on them. The Hirata family made their first money by requiring them to plant mulberry trees, raise silkworms, and spin textiles, and then when they built a factory, they forced the farmers to give up spinning in their own homes and sell the cocoons to the factory to collect the raw silk at a very cheap price.

Many of the tenants lost their livelihood skills after losing their land and threw themselves into rivers, wells, and hanged themselves outside the Hirata house.

Yoshiko Suzuki did not sympathize with them.

She knew that for the Hirata family to succeed someone had to be sacrificed, and that the tenants’ sacrifices were for the rise of the Hirata family, for the sake of the Hirata family. The Hirata family did not fail their tenants either; when the conscription order came, it was the Hirata family that organized all the men from their tenant families into factories, so that they did not have to go to war, but could earn enough to support their families just by working in the factories.

Yoshiko Suzuki knew that commerce was just another kind of plunder, and that good merchants would use all sorts of reasons to raise their selling prices and take money out of their customers’ pockets.

One thousand dollar item was worth a hundred ten dollar items. Then the merchant should at this point sell only the one thousand dollar ones, and throw away the ten dollar items forever, not allowing them to be sold again.

The Hirata family had always done it this way, so that they could make more money.

Yoshiko Suzuki thought about it for a long time and didn’t even think it was her fault.

Kazuo’s positioning and the goods he produced were right. A noble environment can only sell expensive goods, usually an ordinary piece of handkerchief, a tie can attract customers again and again patronize, as long as the customer is accustomed to high-priced purchase, he will agree that this commodity is worth the price.

Even if there are similar products on the market does not matter, the high price will naturally distinguish them.

Then it was still a matter of publicity.

As much as she didn’t want to advertise, she had to now.

Yoshiko Suzuki spent a huge amount of money to promote Kazuo in newspapers and radio programs.

Carefully crafted Japanese goods, noble and elegant, will enhance your taste and social status and make people think you are a respectable gentleman.

The advertisement ran for three days without the slightest effect.

She bought another three days’ worth of advertisements, still no effect.

Yoshiko Suzuki was angry.

The customers who came to the door now still only wanted the complimentary eggs. Nearly a hundred customers came in every day to buy a box of handkerchiefs and take away a carton of eggs, and some even came in every other day, each time buying only a box of handkerchiefs. The clerk recommends other items and he asks, “Is there anything cheaper than handkerchiefs?”

The clerk said no.

The man would still buy only handkerchiefs and say, “Handkerchiefs are too expensive, they cost two dollars each.”

The clerk will put the handkerchiefs neatly folded in a small box, also sprayed with French perfume, into the store’s small business cards, all seasonal business cards painted by the master’s hand, with the store’s seal on it.

Such exquisite handkerchiefs, the customer casually threw into the handbag, instead of holding the eggs out.

Suzuki Yoshiko suspected that this person came here for the eggs at all, he had bought almost twenty handkerchiefs, as handkerchiefs can not be used ah!

She had every intention of not selling to such a customer, but then there would be no more business in the store. The clerk’s mood changed for the better with customers coming in every day.

She wanted to see a vibrant store, not a dead one.

She held out for half a month without going to Zhu Yuyan because she really didn’t want to admit that she was inferior to her.

But after the advertisement had no effect, she could only go to Zhu Yuyan.

Zhu Yuyan was surprised and said, “Only six days of advertising? How can that be enough? Advertising is only useful if you put it out every day, at least for a month.”

Suzuki Yoshiko was shocked, “For a month?!”

Zhu Yuyan: “Yes, at least a month, if possible, it’s best to have advertisements in the newspaper and on the radio every day, that’s how it can be effective in letting people know.”

Suzuki Yoshiko doesn’t have that much money for advertisements, the money she spent on advertisements was her personal money, and the fact that Yixiong is still operating at a loss is also supported by her personal money.

She doesn’t have that much money!

Suzuki Yoshiko didn’t believe it, “The charity night market doesn’t have advertisements either.”

Zhu Yuyan said gently, “That’s because the night market is so big that everyone can see it when they pass by. Just like a department store, its building is so tall that it can be seen from a long distance, it doesn’t need advertisements either.”

Again, Yoshiko Suzuki couldn’t expand Kazuo’s store. Expanding the store would require putting on more merchandise, and that would expand her losses.

She said, “Is there any other way?”

Zhu Yuyan said with difficulty, “Advertising is all about expanding influence, or else put Kazuo next to the charity night market ……”

Putting the elegant Kazuo next to a pile of disposed goods?

Suzuki Yoshiko couldn’t accept it!

She said, “That’s impossible!”

Zhu Yuyan shook her head and sighed, “Then it can’t be helped. We have to attract the attention of the guests, ah, there must be something that can attract them and make them come into the store, as long as they enter the store, they will start looking at the merchandise, and they will probably buy it. You can also set up higher and more complicated rules for purchases, such as free eggs with the purchase of a handkerchief, if you want rice you have to buy a necktie, if you want salt you have to buy a belt, and so on and so forth, and ultimately the guests will become inertial to the store so that they’ll buy things in the store.”

Yoshiko Suzuki didn’t like it, “Then it’s still a giveaway to attract guests. And I don’t like what you said about giveaways. It’s so inelegant, why are they all these things?”

Zhu Yuyan: “Because it’s cheap and simple and everyone needs it, a giveaway is to give something that everyone needs, it’s normal to give away eggs, the pharmacy in front of my house used to give away rice with every pack of medicine purchased so that his business was better than the other pharmacies, and people were willing to come to his store to buy medicines for the sake of that bag of rice they got for nothing.”

Suzuki Yoshiko: “Then I could also put snacks in the store, and any customer who comes in gets a free box of snacks.”

Dim sum is much more elegant than eggs.

Suzuki Yoshiko: “I could also give away tea. In short, I’m going to give away giveaways that fit Kazuo’s status.”

Zhu Yuyan clapped and applauded, “That’s good, I also think it’s better than eggs! It seems I was the one with the problem in my mind, too poor to realize that I could give such elegant giveaway gifts.”

Yoshiko Suzuki modified the giveaway, spending a greater amount of money on a master to make the confectionery, putting the tea in small porcelain jars, and so on.

The customers suddenly stopped coming, and after they heard there were no eggs, they all disappeared; only a few were willing to take a box of dim sum, but they stopped showing up, too.

She asked Zhu Yuyan what was going on.

Zhu Yuyan heard that there were only three pieces of dim sum, so she said, “Why don’t you increase the amount of dim sum? Send a box to try?”

Suzuki Yoshiko: “A giveaway is just a giveaway, are the guests only here for the giveaway!”

Then what else.

Zhu Yuyan had a little bit of helplessness towards Suzuki Yoshiko, this big young lady hadn’t seen what kind of world she was living in until now. This world only had one percent of rich people, but ninety-nine percent of poor people. Her customers had always been the ninety-nine percent of poor people.

As for the one percent of rich people-they hadn’t even considered Yoshiko Suzuki’s damned little store.

There were many ways to curry favor with the Japanese, and patronizing Suzuki Yoshiko’s store was one of the least likely choices; they would rather give gifts to Suzuki Saburo.

Zhu Yuyan comforted Suzuki Yoshiko: “It will be fine, slowly it will be fine, as long as the store stays open it will be fine, you have to have confidence.”

But Suzuki Yoshiko no longer has confidence.

She is going to lose all her money.