Chapter 565.

Zhu listened in disbelief.

The amount of messages received today was too much for Zhu.

Now, however, that anger was dissipating.

Looking at the eyes of this clear out the world’s hidden households of great merit, Zhu Di for the eyes of this Hu Mu, is more and more interested.

Naturally, Zhu Di couldn’t help but still scan Zhang Anshi out of the corner of his eye.

He knew in his heart that what Hu Mu did was authorized by Zhang Anshi.

At that moment, Zhu Di slowly said, “In the newspaper head …… this …… is what is the solution?”

Hu Mu said: “Now the di newspaper more and more best-selling, not only so, the postal department now under the workshop, and printed a “ancient legend”, this newspaper sales are also amazing, the booking volume, hidden slowly beyond the di newspaper trend, single these two newspapers, plus some other books and magazines, each edition, can easily be marketed a total of two million copies of the above and below. ”

Hu Mu paused, continued: “And according to my investigation, this one newspaper sold out, often will be resold, or someone will be the content of the newspaper, oral others. If so to calculate, then …… can explore the newspaper content of the people, may not be two million, may be five million, or even tens of millions of people.”

In this day and age, the price of even the cheapest newspaper remains unacceptable to the common man.

But the entertainment in this era is really low, coupled with the spiritual poverty, like the newspaper such as cheap enough to get outside news platform, in this era, absolutely is considered to be second to none.

The speed and scope of this spread has in fact long been far beyond the imagination of the average person.

Zhu listened, but was unmoved.

In fact, how Zhu thought about it, it seemed that spreading it more widely would not be of much use to him.

Naturally, the popularity of the Di Pao, for the implementation of the court’s orders is still quite effective, at least the people of the world, know what the emperor is doing, and what he intends to do.

Hu Mu see Zhu Di slate face, but a moment of nervousness, actually began to speech.

Only after a long time did he say, “Your Majesty, what I have elaborated is not very clear, it is better to ask His Highness, the King of Song, to speak.”

Zhu Di’s gaze then fell on Zhang Anshi’s body with a smirk.

Zhang Anshi naturally understood Zhu Di, and he also understood what Zhu Di wanted to know the most, so he said: “Your Majesty, it is precisely because of the wide dissemination that it is a great treasure. Naturally, the printing of this newspaper was intended to carry out Your Majesty’s will, so as to teach the people of the world about Your Majesty’s grace and rain, so as to prevent the people from falling prey to demonic rumors and being compelled to go. However, it suddenly occurred to me that this newspaper is so widely spread that it is exactly what the merchants need.”

“Merchant?” A look of surprise swept across Zhu’s face.

Zhang Anshi nodded: “merchants have produced goods, need to be sold, there are also a lot of big merchant houses, need goodwill, naturally need to be known throughout the world. But to do all the world is known, how difficult it is, even more difficult than the sky, my Daming river and mountain ten thousand miles, ten thousand people, so vast, want to penetrate the hearts of the people, how easy it is to talk about it ……”

“But what if the …… newspaper carries their news?”

Zhang Anshi so a rhetorical question, suddenly, so that Zhu Di came to interest, he interfaced: “This …… merchant is actually willing to give silver?”

Zhang Anshi immediately said, “How refused, goodwill is the most money earning, for this …… minister and a merchant in Qixia, have done an experiment.”

“Experiment?”

Zhang Anshi said: “more than half a month ago, I and the Qixia merchant bank’s Liu Kee pottery workshop in front of the face of all the merchants, in the newspaper, published this Liu Kee pottery workshop message, although it is just a line of small words, but your majesty …… you guess how? This Liu Kee pottery workshop is the main business is pottery, more dishes and water tanks and so on, weekdays business, not good nor bad, monthly orders and revenue, are quite stable, roughly …… January down, the amount of orders, is in the six thousand taels of silver up and down …… But who knows, this printed a line in the newspaper, the newspaper published the message of this Liu Kee pottery workshop. This printed a line of Liu Kee pottery workshop newspaper sold out, not out of half a month, not to mention the rest of the world, alone in this Zhili, and Jiangxi, Zhejiang Buzhengji, there will be a large number of merchants door to order this pottery!”

“This order quantity, only within half a month, will skyrocket more than ten times, is as high as 60,000 two, so that now this Liu Ji pottery workshop, had to desperately bite the teeth to open a new kiln, expanding production, this is only half a month, is still only Zhili generation, as for the other provinces, Liu Ji’s trading has not been spread, otherwise …… I’m afraid it’s going to be even more amazing.”

Zhang Anshi paused, then said: “Your Majesty, do business, the most important thing is still the message, if the message is not smooth, then …… the sale can be difficult, the so-called wine is still afraid of the deep alley, is this reason. Even in the more remote small counties in Zhili, the market …… also has a lot of demand for the purchase of pottery, there are some small merchants there to do this business, and these small merchants, because the goods are shoddy, or production costs are high, not only the price is sold to go to the high shocking, but most of the shoddy. ”

“But for many people and small merchants, they would like to be able to buy goods to their liking, or …… have a better source of goods. But who knows, where there are good quality and cheap pottery for sale? At this time, everyone from the newspaper, saw the pottery workshop, know the address, and see it in the newspaper, natural credit is no problem, even if only a thousand people selling pottery have seen, there are 10% of the people, also both a hundred people want to visit, and finally two or three percent of the people are willing to order to buy goods, the order quantity is also extremely amazing. ”

Zhang Anshi said, “Now these newspapers printed with such news are still being sold, not because the old newspapers are still available for additional purchases, but many prefectures and counties under the world are more remote, and the newspapers distributed half a month ago will only take half a month, thus …… the future impact of this Liu Kee Pottery Workshop will even be even greater!”

“Your Majesty, think about it, explicitly, this workshop that produces pottery gets more orders, gets real benefits. And implicitly, it also made its goodwill, greatly increased. The number of merchants ordering and selling has increased, and his family’s pottery, in the eyes of the common people, can also gradually gain popularity, and the hidden wealth from this, is even more unknown.”

Zhang Anshi’s explanation can not be said to be not detailed, Zhu Di, such as officials, are not not listening carefully.

They started with the initial incredulity and only slowly began to understand the logic.

At this time, however, he had to admire Zhang Anshi for this guy’s flexible brain.

Just when people are still thinking of making money by selling newspapers, they have already changed to a new track.

While Zhu Di and the others were still savoring Zhang Anshi’s words, Zhang Anshi continued, “I want to do everything I can to bring down the price of the newspaper, or even just to make sure that the sales of the newspaper and the cost can be equalized. Thus, the wider the range of this cheap newspaper that is sold, then these collaborations with merchants can be carried out.”

“In fact, especially in Zhili and other places, many merchants spring up, many merchant firms, hoping to push their trade to all parts of the world, there are some merchant firms, in order to build up the goodwill and do everything, and now with the cooperation of the newspaper! For them, it is a great good thing, plus, the effect of cooperation with the pottery merchant houses is very remarkable, this matter, has been spread by word of mouth in Qixia and many local merchants, therefore, it is not surprising that there are people scrambling to come to this postal division.”

Zhu Di listened patiently for half a day, and finally did not hold back and said, “How much silver can this earn?”

This straightforward question, Zhang Anshi is not at all surprised, while he is difficult to say, “This …… can not be said, I am afraid that we have to wait for today after negotiating with the merchants ……”

Zhu Di eyes slightly bright, do not even think about it, immediately said: “Make the honor guards and guards this back to the palace, tell the others, I and the minister, has set driving back to the palace.”

After a pause, Zhu Di continued, “I and several ministers, here …… Hu Mu, you go to invite merchants to talk, I will listen next door.”

“……”

But when it comes to silver, Zhu always monkeys around.

Hu Mu glanced at Zhang Anshi, who could only smile helplessly.

On the contrary, Hu Guang immediately stood out, “Your Majesty, this can not be ah, if it is spread out …….”

Zhu Di was anxious for an answer, so when he heard Hu Guang’s words, he coldly interrupted him, “What, are you teaching me to do something?”

Hu Guang: “……”

This time, Hu Guang finally had the sense to keep his mouth shut.

Also lost ha is understood, hastily go to arrange, order to accompany the eunuchs and guards still playing the ceremonial battle of the vast return, naturally, but also left some of the elite guards temporarily in the side of the treasury waiting.

Zhu Di and the Wen Yuan Pavilion of all the bachelor then together to the next ear room end of the seat.

Within a short time, that Hu Mu invited many merchants to come.

All of these merchants came from quite a few places, and there were even a few, when they declared themselves, Zhu Di actually had some vague impressions.

Nowadays …… in all walks of life, has begun to emerge a lot of big merchant houses out of the ship line in the Ma’s ship line, ceramics line in the Zheng’s, Liu’s and Zhou’s, and other industries such as tea, steel, textile, machinery and so on, all of them are big merchants gathered.

The value of these people, some of them have exceeded the huge amount of ten million, less is also a million, this time they come unannounced, obviously has long been informed of a lot of news.

As a big merchant, their news has always been well informed, the cooperation between the postal service and a small pottery workshop, they have naturally heard, and have long been concerned, not to mention that they read the newspaper on weekdays, and the vision from the non-ordinary people can be compared.

Now in all walks of life, among each other, killing is also beginning to be quite serious.

In order to capture the market faster and expand production, the effect of the newspaper had to be put to good use.

To put it bluntly, even if you don’t use it yourself, make sure your competitors don’t.

Especially in this textile industry, the competition is the most intense, large-scale textile workshops, there are more than a dozen, at this time, many people have begun to sharpen their knives.

Therefore, the people who came here were the proprietors who usually hid behind the curtains in person.

After saluting each other, all of them will show a polite smile, then heard someone pleasantries: “In the following people, I heard that His Majesty even personally visited the Postal Service, Ambassador Hu, it seems …… to be very much loved by His Majesty, this Postal Service, the area of half a year’s time, there is this effect, that is, in the following is also admired. ”

The crowd laughed again.

Hu Mu heart, but know that their next door, but also sitting on a big Buddha it! Fear that everyone said something wrong, then immediately opened the door: “newspaper placement, is a daily edition, seven days for one day placement period, that is, if you want to place, the newspaper will be published for seven consecutive days.”

After a pause, Hu Mu added: “Just this put in the layout, this di newspaper front page has a place, the vice version has three places, after this three, four, five, then each has five places, a period of seven days, different layout, according to the number of words settled ……”

He babbled a lot.

Then heard someone bluntly said: “Ma’s business side, first take four issues of the front page, the number of words, thirty words can be, Ambassador Hu …… but I do not know what price?”

Ma’s merchant bank is rich and powerful, and it is the most willing to spend silver, which is something that everyone knows by heart.

Hu Mu looked up at the famous once scholar Ma Yu, but said, “The front page, if the low price of 500 taels per word, if thirty words, each issue down, it is fifteen thousand taels, if it is four issues …… but need sixty thousand taels.”

Right now, the world is the only one, who got this front page position, continuously published for a month, its effect is absolutely amazing.

At once, many people began to talk.

Some people bite the words, then immediately sensitively perceived, here, but there is a ‘bottom price’ word, which, however, means that obviously …… this is again the traditional arts of His Highness the King of Song is at work.

As a result, someone said calmly: “This front page, I would like to try, Ma Xian Di, you are doing business in the shipyard, you run the ship, why do you need what front page? The old man is ten years old, you’d better save some silver, may as well, let the old man it! I recently, and expanded a few textile workshops, especially in Raozhou, where the new workshop, the size of the two thousand people, and now is urgently looking for sales it …… just as to give me a face ……”

With that, the man schmoozed, “This front page, a thousand taels per word ……”

In an instant, it directly doubled the price, obviously trying to use its wealth to directly scare off its opponents.

But when he said this, he drew a sneer instead, “Your family’s cloth needs to be sold, but my family’s cloth doesn’t need to be sold? One thousand five hundred taels ……”

Atmosphere suddenly, crossbows, the original January down, a front page, but only five hundred taels per word, a total of only 60,000 taels of profit, but now in a flash, a front page can earn 180,000 taels.

Zhu Di in the next door, listening can not help but secretly shocked, he can not imagine, these people, just for the district dozens of words, but so willing to put money.

Zhang Anshi is leisurely and comfortable, he knows in his heart that the people …… who came are all business giants, such people, the vision is absolutely there, think that they have long seen the commercial value of this.

Not to mention that their business is big, even if they take a month s profit and smash it in, as long as the goodwill can get up and the orders can skyrocket, then …… it will be easy to earn back this silver.

And at that moment, the situation next door seemed to get more and more intense, and after a short silence, someone shouted, “Two thousand taels!”

Ma Yu listened from the sidelines as someone continued to bid, and after he called for the first time, he began to remain silent.

Immediately afterward, I heard someone say, “Two thousand three hundred taels ……”

“Two thousand four hundred and two ……”

“Two thousand six hundred ……”

Until this time, all of a sudden, Ma Yu, who had been silent all along, but stood up and said, “Four thousand taels, this statement shocked the four seats.”

The voice was not loud, but it caused everyone in the room to look at him with jaws dropping.

Four thousand taels means that, in this month, Ma’s shipping company, because of this advertisement on the front page alone, they are willing to take out nearly half a million taels of silver.

This statistic, not surprisingly, is not surprising!

In one fell swoop, it directly caused everyone to lay down.

Ma Yu was calm, only smiled and said, “The gentlemen still don t fight with the students, just as the gentlemen …… reward a face.”

As a matter of fact, the fact that Ma Yu made a bid and offered such a high price was something that they had never expected!

These merchants, in fact, originally thought that Ma Yu after all, just run the ship as the main business, the newspaper on his demand is not big, after all, spend a lot of money to publish the newspaper, may not be able to bring him how many actual orders.

It’s just a shame that they were only half right.

The other half is, Ma Yu’s shipping line, because of the huge demand for capital, is a heavy asset in the heavy assets, the annual capital required are sky-high, such a scale of the amount of money, in addition to the money bank, then it is some of their own financing programs.

And to make everyone willing to invest money, necessarily need to maintain the world’s first merchant bank of goodwill, the front page of the newspaper, non-Ma’s ship can not be wrapped up, only then, everyone can recognize the Ma’s ship line of the rich and powerful, and there is enough goodwill.

The merchants this time finally still silent, right now this front page, obviously can not compete with Ma Yu, so they all do not make a sound, just waiting for the next competition for the vice version.

Zhu Di heard four thousand two times, people have been numb, but for a moment, sitting in place, slightly open mouth, but can not speak.

Zhang Anshi, however, thought on the sidelines, this is only where ah, only this advertising fee, it seems …… that the gold brought by this popularized newspaper in the world, the merchants and merchants have not really tapped out.

It is important to realize …… that the cost of marketing is, in latter times, actually higher than the merchandise itself for the vast majority of companies.

This Ming merchants, after all, are not open-minded enough and are not bold enough.

It was noisy for more than an hour.

This negotiation is only finally over.

And then it is to make a contract with each other, Hu Mu taught people to carry out the commutation, after sending away the merchants, before immediately turning to the ear room.

“Your Majesty ……”

When Humu came in, everyone looked at him with strange eyes, making him look a little nervous.

Hu Mu first bowed to Zhu Di, then said, “This month’s newspapers, the Residence Newspaper and the Ancient and Modern Legends Newspaper, with a total of fifty-seven large and small pages, sold three million three hundred and seventy-seven thousand seven hundred taels of grain silver.”

Chu: “……”